Interior of the NorthPark Center shopping mall.

Swiss athletic footwear and apparel brand On opened its first Dallas store at NorthPark Center on Sept. 11.

The new On store at NorthPark features an assortment of footwear, apparel and accessories for running, training, tennis, outdoor activities and everyday wear, according to a press release.

Located on the first floor between Macy’s and Dillard’s, the store will feature special On collaborations in limited quantities throughout the year.

The store’s interior was designed to reflect both On’s Swiss roots and Texas culture, with earthy materials and warm, sleek architectural elements used throughout the space, according to the release.

“Dallas is a vibrant city with a deeply rooted culture of movement and exploration,” Dan Schade, vice president and general manager of the Americas at On, said in the release. “We designed our first store in Dallas specifically to serve the needs of community members, and we look forward to offering our customers a premium shopping experience and celebrating how Dallas lives and moves.”