Burger Schmurger’s OG Schmurger. Photo courtesy of Burger Schmurger.

Burger Schmurger is expanding to the Preston Hollow area with plans to open a second location near Preston Road and Forest Lane in spring 2027.

The expansion is being led by founder Dave Culwell, a neighborhood resident, and co-owner Phil Schanbaum. The restaurant’s growth comes in response to continued requests from customers across Dallas for a second location, according to a press release

“When we kept seeing the same faces drive in from the Preston Hollow area week after week, we knew we owed it to them to get a little closer,” Culwell said in a statement.

Culwell and Schanbaum opened the original Burger Schmurger in 2025. The new location will bring the restaurant’s neighborhood-focused atmosphere to a different part of Dallas, Schanbaum said.

“Burger Schmurger was built to feed the neighborhood,” Schanbaum said. “With demand spreading far beyond East Dallas, Preston and Forest felt like the natural place to build our next community home.”

The Preston Road and Forest Lane location will feature a larger space and prominent street-side appeal. Its design will incorporate vintage elements similar to those at the original East Dallas restaurant. Additionally, the restaurant’s kitchen is being designed to serve as the home base for the company’s catering operations.

Coeval Studio, the design firm behind the original location, will return to lead the design of the new restaurant, according to the press release.

The exact address, opening date and hiring plans have not yet been announced. Additional details are expected in the coming months.